6 Types of Business Building Tweets

by Jackie C. Kiadii, MCP

One of the phrases I hear often in my social media classes is "I just don't get twitter." People are not only perplexed about how they can use twitter to generate business, they just don't know what to "talk" about. So, here are 6 quick ideas for tweets (twitter posts) to help build your business. I encourage you to think of specific ways you can apply these tips in your business.

  1. Quotations.
    Quotes are very popular on twitter, and out of all the types of content, quotes are most likely to be re-tweeted.

    What kinds of quotes should you tweet?

    Anything that resonates with you.
    "I prayed for twenty years but received no answer until I prayed with my legs." -Frederick Douglass.

    You can also tweet any quotes by someone else that underscores the value of your services.
    Anyone one who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. Henry Ford

    What is a retweet? A retweet is when someone shares your tweet with their audience. It is preceded by RT. In the example shown below, I am retweeting a quote posted by Monique Neeley.

    RT Example - @inspiredmommy


  2. Your milestones and kudos.
    Yes, don't be afraid to toot your own horn - you've earned it! If a customer provides a glowing review, tweet it!
    Tweet customer reviews

  3. Tips in your area of expertise

    Everyone I have shared this tip with has been able to put it into action. What is your area of expertise? Think of specific tips you share with your customers to help solve their problem. Write them down. I am willing to bet you can come up with 52 tips off the top of your head.

    Example of tweet tip - Steph Calahan

    Example of tweet tip - @learntech
  4. Blog posts / articles

    Use one of the many automated services to feed your new blog posts to your twitter accounts.
    Example of tweet tip - @tokiwana

  5. Business-related activities

    People want to know what's new in your business - feel free to share.

    Example of tweet tip - @sparklesponge

    Example of tweet tip - @sheplanevents

  6. Recognition and appreciation
    Use twitter to publicly recognize the contributions of others. While it won't build your business, it will build someone else's - and it is always better to give than to receive.

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